In this article we talk about different types of coaching niches, and where to start if you are aspiring life coach. I bet you will learn something new, even if you’re a seasoned life coach, who is looking for more information about how to branch out, or improve your existing business.

How often did you find yourself in a situation when you don’t know where to start? What life coaching niche should you choose to let your talent shine, enjoy what you doing, and help your clients better?

If you are just starting in life coaching it’s a very common situation. And even if you’re already in the business for some time, you could feel that you lost your sense of direction, you’re not enjoying it as much as you had it before, and your clients feel that.

Read this article to get to know more about different types of the life coaching niches, where to start, and how to choose the best niche for your personal talents.

Career Coaching

During the course of a career, which for most people will span an average of 35-40 years, the questions about what to do next with life will come up at several points. Long gone are the days when you could settle into an entry-level position, keep working up the ladder, and then retiring from the same company after decades of service.

The typical worker nowadays will change jobs 12 times on average during the course of the career, which sums up to quite a lot of shifting and searching. Those people who are just entering the working space today are finding out that they need to establish their own path. And when it comes to the people who strive to work for themselves in the modern gig economy, there might not even be a path to take. And if we look further, mid-career specialists are starting to struggle with burnout and the urge to shift into something new, but often are not sure how to make the transition. Being a career coach, you can assist your clients in finding clarity and outline their next steps using positive inquiry, strengths assessments, and many other techniques.

Relationship Coaching

This area doesn’t only involve romantic relationships, and in reality, covers the whole spectrum of human connections. As a relationship coach, your purpose will be to help clients establish healthier and more rewarding relationships of all sorts, be it couples, parents, and their children, among co-workers, and with friends.

If you are considering entering this niche, it could be a worthwhile opportunity because the desire for more pleasant relationships is constantly increasing. Relationship coaching requires collaborating with the client to find tools and mindset transformations that will lead to improvements in the most important connections in their lives. An essential part of this work also lies in the exploration of the client’s relationship with themselves. The client could be processing a tough breakup, looking to find a better relationship with their parents, or wants to get a wider circle of close friends, a relationship coach can help them in any situation.

Sexuality Coaching

Right now, sexuality coaching is a fast-growing specialty, and there are many good reasons for that. Our world is evolving really fast, along with people’s understanding and acceptance of human sexuality. Besides these ever-expanding definitions, there is also has to be some confusion and sexuality continues to be a delicate topic in most cultures, full of misunderstanding, self-criticism, judgment, and guilt.

The sexuality coach will try to create a safe place in which the clients can explore who they really are, what they crave, and how to accomplish it in a healthy and gratifying way. Coaches in this area work to help clients go through any difficulties or uncertainty they are experiencing in relation to sexuality.

Leadership and Executive Coaching

A great leader should surround themself with a winning team, which now often includes the assistance of a top-level coach. The field of leadership coaching consists of helping C-Suite executives to build and manage their teams, assisting mid-level managers as they grow into larger leadership roles, and guiding aspiring young specialists who want to hasten their career advancement. A good leadership coach serves as a trusted advisor and confidential guide for executives. This can incorporate examining complex management problems or assessing potential scenarios before bringing tough decisions into reality.

Leadership coaches also encourage strong self-management skills, and emotional intelligence as well as wise leadership come first from within. A leader that possesses self-awareness is able to create a significant ripple effect that may benefit an entire organization, and a skilled coach can help their clients make this kind of impact.

Sales Coaching

Being effective at sales remains to be a skill-set that does not come easily for many people, although it is a necessary component for most businesses. There are many proven sales techniques, but it can be difficult to choose the right approach that will meet business needs and also feel most genuine to the individual salesperson. And that is where sales coaching comes into play.

In your job as a coach, you will have to work together with sales representatives, or businesspeople developing their own practices. An effective sales coach will assist the client to figure out their own style, apply the necessary sales techniques that will feel right for them, and advance the skills needed to achieve their goals.

A sales coach doesn’t have direct communication with customers but instead, works only with salespeople to help them reach their sales targets.

Marketing Coaching

Marketing is another category of business coaching that is in very high demand right now. And while it may seem to be close to sales coaching, there actually is an important difference between the two. While a sales coach assists clients in honing their ability to make sales, the marketing coach is concentrated on the necessary steps to bring prospective customers in, to begin with.

As a marketing coach, you will assist your clients to develop their brand identity and main messaging. Those things may include giving direction for establishing a visual look and feel, tags, logos, and written materials. Your services may be needed to understand traditional as well as online strategies and tactics for improving visibility and bringing in new followers or clients.

This field has been evolving rapidly and continues to do so, hence an enthusiasm to stay dialed into the dynamic social media landscape is a must.


So now you learned all about different life coaching niches: career coaching, relationship coaching, sexuality coaching, leadership and executive coaching, sales and marketing coaches. List is not full by any means, but now you can have a better understanding where to start if you are looking for a fresh start, and what type of coaching suits your personal talents and preferences better. 

Use sign up form below and stay tuned for the second part of this article exploring even more types of life coaching niches.

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